Privacy Policy

Blessly is provided by BELKALABS PTE. LTD., a company incorporated in Singapore with UEN 202445147Z and registered address at 68 Circular Road, #02-01, Singapore 049422 (“Blessly”, “Company”, “we”, “us”, or “our”).

This Privacy Policy explains how we collect, use, disclose, store, and protect personal data when you use Blessly, including our website, subscription flows, emails, and related services (the “Services”).

If you have questions about this Privacy Policy or your personal data, contact us at team@belkalabs.com. This is also the contact for our Data Protection Officer.

We collect only the information needed to provide, secure, personalize, and improve Blessly.

Account information

• Email address
• User ID or account identifier
• Login and authentication information, including one-time login code records

Preferences and app activity

• Bible version preference
• Faith level or content preferences you choose
• Prayer interests, devotional preferences, reflections, favorites, saved items, and interaction signals
• Subscription status and access level
• Funnel or onboarding answers, if you provide them

Some information you choose to provide, such as faith level, Bible preferences, prayer interests, reflections, or devotional preferences, may reveal religious or spiritual interests. We use this information only to provide, personalize, secure, and improve Blessly. We do not sell this information.

Subscription and payment-related information

• Subscription status
• Subscription provider identifiers
• Purchase, cancellation, renewal, and access status

We do not collect or store your full payment card details. Payments are handled by our payment and subscription partners.

Technical information

• Device, browser, IP address, session, cookie, pixel, and log information
• Error, security, and performance data
• Basic usage data needed to operate and protect the Services
• Analytics, conversion, and advertising performance information

We use personal data to:

• create and manage your account;
• send login codes and service-related emails;
• provide daily Scripture, prayer, reflection, and encouragement;
• personalize your Blessly experience;
• manage subscription access;
• provide support;
• measure analytics, conversion, and advertising performance;
• secure the Services and prevent abuse;
• maintain, test, and improve the Services;
• comply with legal obligations and enforce our rights.

Scripture shown in Blessly is sourced from public-domain or properly licensed Bible translations. Blessly does not generate or rewrite Scripture.

We use trusted service providers to operate Blessly. They process data only as needed to provide services to us.

These may include:

• Google Firebase / Google Cloud - authentication, database, hosting, infrastructure, and logs;
• Resend - transactional email delivery;
• FunnelsGrove and payment processors such as Stripe - checkout, subscription management, and billing status;
• analytics, advertising, security, and infrastructure providers - analytics, conversion measurement, advertising performance, retargeting where enabled, security, hosting, and operational support.

Each provider may process data in accordance with its own terms and privacy practices where it acts as an independent controller, especially for payments and advertising services.

We use cookies and similar technologies to keep you signed in, secure your session, remember preferences, and operate the Services.

We may use cookies, pixels, and similar technologies for analytics, conversion measurement, advertising performance, and, where enabled, retargeting or similar advertising features.

You can control cookies through your browser settings and any cookie controls we provide.

We may disclose personal data:

• to service providers who help us operate the Services;
• to payment and subscription partners;
• to analytics, advertising, and measurement providers;
• if required by law, court order, regulator, or legal process;
• to protect the rights, safety, and security of Blessly, our users, or others;
• in connection with a merger, acquisition, financing, restructuring, or sale of our business.

We do not sell your personal data.

We are based in Singapore, but our service providers may process personal data in other countries, including the United States and other jurisdictions.

Where required, we take reasonable steps to ensure that personal data transferred overseas receives a comparable standard of protection.

We keep personal data for as long as your account is active or as needed to provide the Services, comply with legal obligations, resolve disputes, prevent abuse, and enforce agreements.

You may request deletion of your account data by contacting us. Some information may remain in backups or records where retention is required or permitted by law.

Depending on where you live, you may have rights to:

• access personal data we hold about you;
• correct inaccurate personal data;
• request deletion of your personal data;
• withdraw consent where processing is based on consent;
• object to or restrict certain processing;
• opt out of marketing communications.

To make a request, contact team@belkalabs.com using the email linked to your account. We may need to verify your identity before responding.

We use reasonable administrative, technical, and organizational safeguards to protect personal data against unauthorized access, loss, misuse, alteration, and disclosure.

No internet service can be guaranteed completely secure. You are responsible for keeping access to your email account secure.

Blessly is not intended for children under 18. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided us personal data, contact us and we will take appropriate steps.

We may update this Privacy Policy from time to time. The effective date above shows when it was last updated. If we make material changes, we will provide notice where required.

BELKALABS PTE. LTD.
UEN: 202445147Z
Registered address: 68 Circular Road, #02-01, Singapore 049422
Privacy / DPO contact: team@belkalabs.com